# Livehaf: Redefining Daily Fashion Through Creative Excellence
Livehaf has established itself as a premier e-commerce fashion destination, evolving from its roots as an athletic wear brand into a powerhouse of daily apparel. The brand name, an acronym for "Live Healthy And Fit," reflects its original mission, but since 2017, the company has pivoted to focus on versatile, high-quality "daily wear." Since 2015, Livehaf has built a reputation as one of Indonesia's most trusted fashion brands on Instagram. By targeting professionals and everyday consumers looking for premium aesthetics without the premium price tag, Livehaf has carved a unique space in the retail market. While currently operating as a nimble SME, the brand is driven by an ambitious vision to become a global leader, fueled by the unwavering support of its community.
## Driving Innovation: The Senior Creative Content Strategist Role
At Livehaf, the Senior Creative Content Strategist is the heartbeat of our brand narrative. This role is not just about creating content; it is about transforming abstract ideas into compelling, high-impact creative assets. As a key member of our creative team, you will shape the production experience, ensuring every campaign is strategically aligned with target audiences and culturally relevant trends.
Your work will be pivotal in maintaining the quality and accuracy of our production workflows. You will be responsible for meticulously vetting product details, talent requirements, and location logistics to ensure that every pre-production strategy translates seamlessly into visual excellence.
Core Responsibilities
Success in this role requires a balance of organizational rigor and artistic intuition. Your daily efforts will include:
* Content Lifecycle Management: Handling the end-to-end process of batching, uploading, and copywriting for TikTok and Instagram.
* Strategic Logistics: Overseeing production schedules, venue reservations, and vendor communications from inception to completion.
* Talent and KOL Coordination: Identifying, vetting, and building lasting relationships with models and Key Opinion Leaders (KOLs) to amplify brand reach.
* Operational Excellence: Managing creative databases, processing invoices, and providing on-site support to ensure shooting days run flawlessly.
* Creative Execution: Developing comprehensive decks for catalogs and photoshoots, while independently scripting at least eight viral-potential TikTok videos each month.
* Relationship Management: Negotiating partnership agreements and managing brand ambassador communications to ensure mutual benefit and high engagement.
## Ideal Candidate Profile
We are looking for a creative visionary who is just as passionate about pitching ideas as they are about executing them. You will work closely with our Assistant Creative Content Supervisor and Senior Videographer to push the boundaries of what is possible in the fashion retail industry.
Required Qualifications
To thrive in this fast-paced environment, candidates must meet the following criteria:
1. Academic Background: A Bachelor’s degree in any field.
2. Professional Experience: At least two years of proven experience as a creative content strategist, ideally supported by a strong portfolio.
3. Content Expertise: Advanced proficiency in scriptwriting, copywriting, and directing content specifically for TikTok.
4. Trend Awareness: A deep, intuitive understanding of TikTok algorithms, local cultural nuances, and emerging social media trends.
5. Technical Skills: The ability to analyze data to provide actionable content recommendations.
6. Organizational Mastery: Exceptional attention to detail and the ability to manage multiple complex creative projects simultaneously.
7. Logistical Commitment: A willingness to work full-time (5 days per week) at our office in BSD, Tangerang, Banten.
Joining the Livehaf team means becoming part of a dynamic group of innovators dedicated to crafting the most influential content in the Indonesian fashion landscape. If you possess the perfect blend of technical expertise and creative flair, we invite you to help us define the next chapter of our brand story.